Daniel Lubetzky
Overview
- Source of Wealth
- Snack bars
- Industry
- Food & Beverage
- Residence
- New York, New York
- Education
- Trinity University of San Antonio (Bachelor of Arts/Science)
- Marital Status
- Married
- Children
- 4
Biography
Daniel Lubetzky founded snack bar company Kind Healthy Snacks in 2004 and sold the majority of it to candy and pet food giant Mars in 2020.
Mars initially bought a minority stake in Kind in 2017 for an undisclosed amount; the 2020 deal reportedly valued Kind at $5 billion.
Lubetzky retains a financial stake in Kind, the size of which is undisclosed. Kind is known for its bars made with nuts and other ingredients.
Prior to Kind, Lubetzky started PeaceWorks, a marketing, consulting and distribution company, in 1994.
PeaceWorks specialized in selling items produced by groups in conflict, such as chocolates from Arabs and Israelis.
While traveling for PeaceWorks, Lubetzky found a bar with whole nuts and fruit in Australia which became the impetus for Kind.
About
While in high school and college, Lubetzky purchased watches wholesale and sold them at a markup at flea markets and shopping mall kiosks.
Lubetzky wrote a 268-page senior thesis at Trinity University about achieving peace between Arabs and Israelis through business ventures.