Giuliana Benetton
Overview
- Source of Wealth
- Fashion retail, investments
- Industry
- Fashion & Retail
- Residence
- Treviso
- Marital Status
- Widowed
- Children
- 4
Assets
- Assicurazioni Generali18,829,000 shares @ --G-IT
- Atlantia S.p.A.0 shares @ --ATL-IT
- Autogrill S.p.A.0 shares @ --AGL-IT
- Banca Monte dei Paschi di Siena11,604,226 shares @ --BMPS-IT
- Caltagirone Editore S.p.A.0 shares @ --CED-IT
- Cellnex Telecom17,485,000 shares @ --CLNX-ES
- Dufry AG8,121,000 shares @ --AVOL-CH
- Il Sole 24 Ore SpA0 shares @ --S24-IT
- Mediobanca Banca di Credito Finanzia0 shares @ --MB-IT
- Prysmian0 shares @ --PRY-IT
Biography
Giuliana Benetton and her three brothers, Luciano, Gilberto and Carlo, founded the clothing retailer Benetton Group in 1965.
After the death of their father, her brother Luciano - then 14 - started working at a clothing store in Treviso, Italy.
A bright yellow sweater knitted by Giuliana caught the attention of Luciano's colleagues and led the siblings to found the Benetton Group.
Through holding company Edizione, the family has invested in retail, publishing, banking and highway concessions.
Gilberto and Carlo died in 2018; their shares went to Gilberto's daughters Sabrina and Barbara and Carlo's sons, Massimo, Andrea, Christian and Leone.
About
The Benetton Group ran controversial, award-winning shock advertising campaigns in 1982, including a focus on the AIDS epidemic.
One of the group's ads, which ran during the 1990s, was featured in the Guinness World Records 2000 as the "Most Controversial Campaign."