Odd Reitan & family

Odd Reitan is the sole owner of Reitangruppen, which is one of the largest chains of grocery stores in Norway.

The son of single-store grocers, he opened his own shop in 1972 named AS Sjokkpris, or "Chocking price."

Now his privately held Reitangruppen owns grocery and convenience stores throughout Scandinavia and the Baltic, and employs 38,000 people.

Reitan's son, Ole Robert, is the Administrative director of grocery chain REMA 1000; son Magnus oversees Reitan Convenience.