Prayudh Mahagitsiri
Overview
- Source of Wealth
- Coffee, shipping
- Industry
- Food & Beverage
- Residence
- Bangkok
- Marital Status
- Married
- Children
- 3
Assets
- Mermaid Maritime268,587,000 shares @ --DU4-SG
- POSCO-Thainox Public78,957,000 shares @ --INOX-TH
- TFI Corpoartion PCL14,046,823,000 shares @ --TFI-TH
- Thoresen Thai Agencies PCL657,477,000 shares @ --TTA-TH
Biography
Thai coffee magnate Prayudh Mahagitsiri's Quality Coffee Products was a long-standing joint venture with Nestle, which was terminated n December 2024.
In a case filed by Prayudh, a Thai civil court ordered Nestlé in April 2025 to suspend production, distribution and import of Nescafé instant coffee in Thailand. The order was reversed by a ruling of a specialized court.
Prayudh also has interests in steel, copper, shipping, offshore drilling and property development.
His son Chalermchai, a Boston University grad, is CEO of holding outfit PM Group.
His daughter Ausana is the chief operating officer of the PM Group and founder of Coffee Gallery, a chain of cafes.
About
Prayudh's grandfather emigrated from southern China to Thailand, where he began trading foodstuffs and later imported Japanese-made tuk-tuks.
Prayudh sells and markets P80, a food supplement that's made from the Longan fruit.
The Mahagitsiri family has various franchises in Thailand including Pizza Hut, Taco Bell and Krispy Kreme.
In May 2025 he was given a 24-year sentence by a Thai court in an alleged land-grabbing case. He said he will file an appeal .