Richard Yuengling Jr & family
Overview
- Source of Wealth
- Beer
- Industry
- Food & Beverage
- Residence
- Pottsville, Pennsylvania
- Education
- Lycoming College (Drop Out)
- Marital Status
- Divorced
- Children
- 4
Biography
Dick Yuengling, fifth-generation owner of D.G. Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers.
When he bought out his father in 1985, the company was producing 137,000 barrels per year; now it pumps out some 2 million barrels annually.
After dropping out of Lycoming College, Yuengling joined the business but soon walked out following an argument with his father about modernization.
He spent 11 years running a beer distributorship peddling Yuengling and its competitors to local bars and stores before buying his father out in 1985.
He quickly upgraded his packaging, equipment and distributor network, then struck gold with Yuengling Lager, today responsible for about 85% of sales.
Yuengling's four daughters work at the brewery and are being primed to take over the company.
About
Yuengling, America's oldest brewery, first opened its doors in Pottsville, Pennsylvania in 1829 and survived Prohibition by pivoting to ice cream and near beer.
Yuengling drives a dirty Toyota Camry and heads to work so early every morning he has to pick up the newspaper directly from the distributor.