Russ Weiner
Overview
- Source of Wealth
- Energy drinks
- Industry
- Food & Beverage
- Residence
- Delray Beach, Florida
- Education
- San Diego State University (Bachelor of Arts/Science)
- Marital Status
- Single
Biography
Russ Weiner founded energy drink company Rockstar in 2001.
Weiner sold Rockstar to PepsiCo in 2020, in a deal worth more than $4 billion.
The son of right-wing talk-radio star Michael Savage, Weiner ran for California State Assembly in 1998.
Though he lost the race, Weiner caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.
When Kanbar rejected Weiner's idea for an energy drink, Weiner quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.
About
Weiner started a yard service company in his Northern California neighborhood at age 8 and worked the drive-thru at Wendy's at 15.
Weiner once owned a 161-foot yacht named 'Rockstar' that was damaged by a Miami drawbridge.
When the first Rockstar cans hit stores and bars, Weiner drove around San Francisco in an old limo painted with the Rockstar logo to promote it.