#2155

Sathien Setthasit

Thailand 72 years old Self-Made

Overview

Source of Wealth
Energy drinks
Residence
Bangkok
Marital Status
Married
Children
3

Assets

  • Carabao Group Public Company
    321,200,000 shares @ -
    -
    CBG-TH

Biography

Sathien Setthasit runs Carabao Group, maker of Thailand's hugely popular Carabao Dang energy drink.

Sathien founded the company in 2002 with his folk singer pal Aed Carabao and took it public in 2014.

Aiming to become a global brand and win over Europeans, Carabao has sponsored English Premier League football club Chelsea.

His younger son Romtham is assistant managing director at Carabao, while older son, Veeratham, is deputy managing director of retailer CJ Express.

Carabao has a subsidiary to make packaging materials and a joint venture with a Japanese partner to manufacture cans.

About

Carabao, which has close to a fourth of the Thai energy drink market, outsells Red Bull in Thailand.

Carabao is the title sponsor of the English Football League.