#2535

Ye Guofu

China 48 years old Self-Made

Overview

Source of Wealth
Retail
Residence
Guangzhou, Guangdong
Education
Zhongnan University of Economics and Law (Associate in Arts/Science)

Assets

  • Miniso Group Holdings ADR
    132,000,000 shares @ -
    -
    MNSO-US
  • Miniso Group Holdings ADR
    0 shares @ -
    -
    MNSO-US

Biography

Ye Guofu is the founder and CEO of budget retail chain Miniso, known for its value-for-money goods such as $1.5 mascara and $6 headphones.

The company went public on the New York Stock Exchange in October 2020.

Once branded as Japan-inspired, Miniso apologized in 2022 for its marketing strategy amid consumer backlash at home. It has has since removed Japanese elements from its store and logo designs.

Banking on a franchise-heavy model for expansion, the company now has over 5,000 Miniso shops, including more than 2,000 overseas.

Ye holds a degree from Zhongnan University of Economics and Law.